Are you using video in your marketing or you just found out about the power that it has to grow your business but you don’t know how to take advantage of it?
It’s no news that video has totally taken over the marketing world.
According to Forbes.com,
• 66% of consumers prefer watching a video to reading about a product.
• 71% of B2B marketers are using video marketing, while 81% of total businesses use video marketing.
• 64% of users are more likely to purchase a product after watching a video.
• By 2021, video will make up more than 80% of internet traffic!
It’s very important that every business should make use of video in their marketing in order to build their brand, make more sales, create brand awareness and support, and most importantly, always stay on top.
Benefits of using video are immense and cannot be overemphasized. Here are ways that video marketing can impact your business.
- People are spur on to take action after watching a video.
- Videos are more appealing to view than written content.
- Video enhances more shares on social media platforms.
- Video drives a lot of visitors to your blog, funnels, and offers FAST and effortlessly.
- Video builds a deep and emotional connection with your audience.
- Video captures instant attention of the viewer.
- Video marketing is very cost effective than other forms of advertising strategies.