As a business owner or marketer, it is your utmost wish to have more customers coming to your site. And if this happens, you are sure of gaining more traffic to your website. The following are examples of ways to attract visitors to your website.
• Make the top of the list of search engines: A business/ company can get to the top of a search engine’s list simply by adding, removing, or changing a few sentences on its web pages. Blogs/Websites submit their URLs to search engines for indexing all related contents and links to be crawled by the search engine’s intelligent program called a Spider.
Some list generated by search engines include hundreds or thousands of items. Users typically start by clicking on the first 10 or so items, and soon get tired. So, for best exposure, businesses need to make the top of the list.
• Online events, promotions and giveaways: These mechanisms are designed to attract visitors and to keep their attention. People generally like the idea of something funny or free. Contests, quizzes and free samples are an integral part of e-commerce as much as, or even more than, they are in offline commerce.
Coupons online: Shoppers can get discounts via coupons just as in offline advertising.
• Advertising: Internet advertising redefines the process of the direct -response approach, making it media-rich, dynamic, and interactive. Internet ads are very interactive and targeted to specific interest groups and/or to individuals.
• Electronic catalogs: In the early days of online catalogs, most were replications of the text and pictures of printed catalogs. Today, online catalogs are dynamic, customized, and integrated with selling and buying features such as electronic order taking and payment. Printed catalogs have been a medium of advertising for a long time. The business owner’s objective in using online catalogs is to advertise and promote products and services from the customer’s perspective. Online catalogs offer a source of information that can be search quickly with the help of special search engines. Also, comparisons involving catalog products can be made very effectively.
Customized catalogs are specifically assembled for a particular company, usually a regular customer of the catalog owner. It can even be tailored to individual customers, in some cases. One way of doing this is to let the customers identify the parts of the public catalog that interest them, then they do not have to deal with items they consider irrelevant.
• Customer service: In e-commerce, customer service becomes even more critical since customers and merchants do not meet face- to- face. Whether a business is selling to organizations or to individuals, in most cases a competitive edge is gained by providing superb customer service.